Form Over (Body) Function
What happened to dandruff? Did I miss the “dandruff eradicated” e-mail? I ask this because I realized today that we NEVER hear about it...
The Real Thing: Mexican. Coke. Drug. Running.
Never underestimate the power of spying. I learned this a few years back when I had been invited to talk and present to the (infamous)...
A Landmark Moment
Most businesses have standard procedures and norms that define their industry. Take the world of banking. Most banks basically sell the...
Dead Dog: A Story From the Grave
Once upon a time there was a brand … Another way to make your marketing “ring true” with your audience is to wrap it up with insightful...
I Knew You Would Read This ...
Understanding your customer is key to your brand’s success. If you recognize the human truths behind why people want to buy your...
If You Don't Like it "Tuff Shed"
I saw the funniest commercial the other week, the only thing was I don’t believe it was supposed to be funny. It was one of those...
You Have Six Seconds to Read This ...
When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy...
The Customer is Always Left
I had two fantastic demonstrations of customer service this week, both left a huge impression on me. Customer service numero one: The...
Bad Date Syndrome
When I do my branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking...
Millenial Milieu
Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners...
