BRANDING & STRATEGY
“Your brand should make people feel something”
Phil Gayter
Are you spending your marketing dollars getting noticed, or blowing your budget blending into the wallpaper?
It's time you created a movement around your brand that makes people prefer you over any of the competition.
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Strategy is just another word for tactic, which is just another word for kicking ass. Are you going to kick some ass today?
I look at the workings of your brand and by using our unique BRANDSTORMING sessions, get to the root of what makes your business tick and stick. As an advertising team, we analyze your target audience, review your marketing materials, and make sure your brand operates on all cylinders. We look for the human truths that define your industry and harness these thoughts to engage your audience with a preference for your company. We also search for your inherent brand differentiators and look for your USP (unique selling proposition). The result is a strategy for your brand that resonates with your desired target audience. I then develop a "big idea" that holds your marketing together in a cohesive, single-minded manner.
After all, if you don't know what your brand stands for, how can you expect your customers to follow you?
“Think of your Brand as the sun, and your marketing as planets revolving around it. Is your sun glowing on all your materials? ”
Phil Gayter
The Brand Universe
Before we write a word or create an image, we ask:
What does your brand stand for? What makes you unique? Why should your customers care?
If you can answer these questions, you have the basis of the very core of your brand.
The "Sun" in your Brand Universe, and like the analogy suggests, that glowing core affects every one of your planets or elements in your marketing mix.
